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Women play key role in farming

The Lady on the Farm needs the right gear

She told us and we had the answer! “I can’t find good quality women’s rainwear” says a Canadian Beef Producer. As usual Betacraft and their customer-led innovation team had the answer.

We have not been designing the best outdoor workwear for over 70 years just for the fun of it! We understand it is not a one size fits all when it comes to apparel for men and women. Our premium range of ISO940 rainwear comes in both men and women cuts.

Women now play a key role in the farming sector. Look at Lisa Kendall taking out the NZYF 2020 competition. This shows what’s possible.

We know the lady on the farm has a big say in purchasing decisions, especially fit for purpose gear. Her influential voice must be heard.

When designing gear, keeping workers safe and comfortable is always front of mind. Outerwear needs to be close fitting and snug, without compromising freedom of movement.  This is only possible with great design and the best fabrics, experience earned in supplying the farming industry for four generations.

Optimum productivity and a healthy ROI are both non-negotiable today.

To achieve this, you must have the right tools for the job. That’s not just the docking iron and the hacksaw, it’s purpose-built gear and Betacraft have this nailed!

Our women’s range is guaranteed to keep you warm, dry, safe, and comfortable.  Do more outdoors whatever the weather throws at you.

We Make the Outdoors Easy.

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